That has that many syllables usually sounds
expensive and complicated, and traditionally speaking, it is.
Many companies shy away from internationalising, even though
they know that in the end, it is absolutely necessary.
Internationalisation, when done right is the
easiest way to expand your business. You literally double,
triple, quadruple... etc your market with the same offer.
Naturally there are some fundamental steps one needs to take in
order to do this. The basics are to understand the market,
consumer, distribution network and competitive set.
is a specialist in internationalising companies. We apply
our own branding methodology to make our clients' offer relevant
to the specific needs of the new market, identify and execute
distribution strategies that can empower our clients' presence
and generate differentiation with the competitive offer. Our
methodology is designed to do all this utilising our clients'
current resources. In the end we want our clients to spend as
little money as possible.
Branding is a fundamental tool in maximising
your resources. And we're not talking about making a pretty
logo, for that we can recommend you some very good designers. We're
talking about entering a market with a tool that enables you to
communicate a fresh, relevant message with impact in order to
consolidate your resources and evolve your offer.