Three brands from the United States. Now do
the same for Norway. It is a little bit more difficult, isn't
Country Branding is much more than attracting tourists, it
is about economic and social development.
works with governments from different countries throughout the
world to help them develop their economies through branding. We
realise you may have had to read that last bit again, thinking
of what branding has to do with economic development, GDPs and
all those other acronyms that serve as growth indicators.
unique country branding strategies are designed to: increase the
level of quality foreign direct investment, stimulate entreprise
growth, extend the reach of the "flagship" brands of a country,
empower strategic sectors and increase the economies of scale
within fragmented sectors of the economy.
strategies have been sought out by Prime Ministers and Ministers
of Economy because of their positive long term impact on their
economies and societies.